Dorka Takácsy – Cross-Border Propaganda Networks: Examining the Relationship Between the Russian and Hungarian Regimes
This paper examines the rather one-sided, cross-border information exchange between two autocratizing regimes, those of Russia and Hungary. It explores how these regimes utilize domestic propaganda and traditional media outlets to control the information space and sway public opinion. Shared enemy pictures, such as the demonization of the West and Ukraine, allow these regimes to take over narratives and stories from each other with minimal adaptation.
However, the relationship between these regimes is not one of equal partners. Whenever necessary, the senior one (Russia) leverages the image of the junior one (Hungary) to assert its openly recognized superiority. Although it is receiving more and more praise, if the Kremlin’s domestic interests so demand, it may be readily criticized and denigrated along with other Western nations. In a symmetrical relationship, this is unimaginable because the propaganda apparatus in Hungary expresses loud and unmistakable support for Russia and its leaders.
The volume of information exchange is unequal as well, with Hungary’s pro-government propaganda using Russian sources more frequently than the other way around. Over time, the Russian and Hungarian propaganda machines have become increasingly intertwined, with outlets adopting eerily similar narratives and framings. Even though several of the most obvious Russian propaganda channels have been banned in the EU, Hungarian domestic propaganda continues to promote pro-Russia and anti-Western narratives, often citing Russian sources.
While Hungarian propaganda outlets often use Russian-derived narratives to criticize Ukraine, they do not consistently use and adopt all available material. This suggests that they may be selectively provided with content that aligns with their own objectives. The channels through which Hungarian propaganda enters the Russian media space are not fully uncovered, but known examples include the hiring of a Hungarian-speaking editor by Россия Сегодня and the activities of political commentator Miklós Keveházy.
Download the paper HERE.
Suggested citation: Takácsy, Dorka. 2024. “Cross-Border Propaganda Networks: Examining the Relationship Between the Russian and Hungarian Regimes.” AUTHLIB Working Papers 4.
